Experience

Reverb
Senior Product Design Manager

June 2021—Present

  • Set the long-term design vision for Seller and Revenue initiatives, shaping strategy across major features and driving high-impact product experiences.

  • Lead and grow a high-performing design team, fostering career development, mentorship, and a strong design culture.

  • Partner with product and engineering leadership to align on strategy, inform roadmaps, and champion user-centered design at scale

  • Leverage qualitative and quantitative insights to inform design strategy, improve business outcomes, and elevate overall product experience.

  • Shape organizational design culture and practices by establishing feedback rituals, contributing to design charters, tooling decisions, and creating processes that enable scalable, high-quality design across the company.

The Mom Project
Product Design Lead → Senior Design Manager

Aug 2019—May 2021

I joined the team as the first in-house product designer after their series A funding.  My product design strategy helped the company earn $25 million in investments during their series B funding and grow 18X in revenue. We quickly saw the need for more designers, so I hired and grew the design team. 

  • Hired and built out a design team, created a design culture within the org 

  • Responsible for product design strategy

  • Oversaw end-to-end design: ideation, flowcharts, UX wireframes, prototypes, and final UI design

  • Responsible for creating, managing, and evolving the atomic design system

  • Close collaboration with PMs, engineers, and leadership

  • Responsible for design team budget

  • Drafted and established the product design career ladder

  • Conducted user testing and research. Analyzed the findings and adjusted direction to accommodate feedback

  • Used research and insights to evolve the product design vision and strategy

  • Creative Direction on a rebrand

  • End-to-end design on a variety of projects: job listing management for employers, job posting experience, new community product for talent, and a new “talent cloud” product for employers to quickly hire contractors

Walgreens
Senior UI Designer, Pharmacy

Jan 2018—Aug 2019

  • Responsible for the UI for digital pharmacy checkout, B2B pharmacist dashboards, pharmacy checkout emails, and mobile experiences for patients

  • Established the design direction and design language for digital pharmacy checkout

  • Rebranded all of digital pharmacy checkout with a new atomic design system

  • Collaborated closely with a PM, UX designer, UX research, engineering, and a copywriter in an agile environment

  • Collaborated with stakeholders and cross-functional teams to ensure design direction met requirements

  • Lead the end-to-end design of a mobile product and service that helps patients save on medication costs

  • Participated in user testing and research. Analyzed the feedback and insights and modified design direction to better fit users’ needs

Weigel Broadcasting
Senior Web Designer → Design Manager

Jan 2016—Jan 2018

  • Hired and managed 2 designers that were responsible for digital marketing designs, app design, and web design

  • Provided creative direction and design strategy for all Weigel-owned websites and mobile apps

  • Translated the branding for multiple TV stations into accessible design systems to be used on their digital products

  • Close collaboration with leadership, engineers, and a front-end developer

  • Designed the websites for MeTV, Heroes & Icons, Movies!, WCIU, CW25, MeTV fm, and Weigel’s corporate site

  • Creative direction and design for WCIU and MeTV digital marketing campaigns

  • Designed and helped launch the first MeTV mobile app

  • Designed email newsletter templates for MeTV, H&I, and WCIU

Walgreens
Marketing Designer

2014-2015

Scholastic
Book Designer

2012-2014

  • Led end-to-end design for young adult and middle grade novels - was responsible for concept through final print production which included cover designs, interior layouts, and custom typography.

  • Developed creative concepts and direction - read manuscripts to identify key themes and imagery and collaborated closely with editors to ensure alignment.

  • Creative directed execution and production - managed design budgets, hired and directed illustrators and/or photographers, and oversaw contractors for interior layouts.


Fast Company
Digital Designer

2012

  • Designed digital experiences across Fast Company’s web and mobile platforms, including landing pages, marketing campaigns, and feature updates.

  • Established scalable digital brand guidelines adopted across the web team to ensure design consistency and efficiency.

  • Partnered with developers and design leadership to translate design direction and briefs into high-quality, responsive experiences

Digitas
Associate Art Director

2011

  • Led art direction and design for multi-channel campaigns, including email, social, digital ads, and print, primarily for American Express and Guthy-Renker accounts.

  • Partnered with copywriters and collaborated with design leadership to ensure creative direction aligned with campaign strategy and objectives.

  • Contributed to new business initiatives, brainstorming campaign concepts and creating mockups for client pitch presentations.

Skills

  • Management & leadership

  • Design Strategy & Vision

  • UX/UI Design

  • UX Documentation (Journey Maps, Service Blueprints, etc)

  • User Research

  • Design Systems

  • Figma

  • Sketch

  • Adobe Creative Suite

Education

Pratt Institute
BFA, Communication Design

  • Presidential Scholarship (Merit Based)

  • Pratt Trustee Scholarship

  • Dean’s List

  • Work chosen for The Pratt Show