Transforming the Buyer Experience
2023-2024
At Reverb, I managed the buyer design team and created the design strategy for the buyer journey, a crucial element of the platform’s overall success. We focused on a few key goals: how to highlight affordability, how to make a strong first impression for new buyers, and how to build trust with buyers. To tackle this, we revamped key areas like the homepage (for both logged-in and logged-out users), took a fresh look at our product pages, and introduced features like the Reverb Outlet and Fender Certified Pre-Owned to emphasize affordability. The goal was to create a smoother, more engaging, and trustworthy shopping experience, which ultimately boosted user engagement, conversions, and GMS.
HOMEPAGE
When I first started managing the team, I noticed a few key challenges when it came to personal development. While all of the designers were talented and ambitious, they found it tough—or even pushy—to ask for a raise or promotion. Many weren’t sure how to advocate for themselves, and there wasn’t a consistent way across the company to showcase their achievements or show their readiness for advancement. My goal was to break down these barriers, help my team feel more comfortable advocating for their growth, and create a system that worked not just for my team, but for the entire organization.
RESULTS
Promotions Across the Team
I was able to promote 2 designers to Staff Product Designer and 3 designers to Senior Product Designer. Each of these promoted designers used the promotion template to present their case. The structured format made it easier for them to showcase their growth, skills, and impact.
Increased Confidence and Engagement
My direct reports felt more empowered and confident, knowing exactly what was expected of them and how to grow in their roles. This led to stronger engagement and higher-quality work.
Adoption of the Promotion Template
The promotion template I developed was adopted across the entire organization as a tool to help employees from the Product team advocate for promotions. This standardization simplified the promotion process, created more transparency, and gave employees a clear framework to present their case.
A Stronger Culture of Growth
By fostering a supportive environment focused on continuous learning, I helped establish a culture where personal development and career advancement were prioritized. Designers felt supported in their ambitions, and that led to more engaged, motivated employees.